Technology

Channel Managers: What to Look For Before You Commit

A channel manager is one of those pieces of software that should be invisible when it’s working well and absolutely miserable when it isn’t. It sits in the middle of your distribution setup - between your property and all the platforms you’re listed on - and keeps availability, rates, and restrictions in sync. When it works, you update your calendar once and the changes flow everywhere. When it doesn’t, you get double bookings, stale rates, and a support queue.

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Your Booking Engine Matters More Than Your Website Design

If I had to pick one thing that independent hotels get wrong more consistently than anything else, it’s this: they spend time and money making their website look good, and then they plug in a booking engine that undoes all of it at the last moment. I understand why it happens. Website design is visible and tangible. You can look at it, show it to people, feel proud of it. A booking engine is more of a back-office decision - something you evaluate against a list of features, maybe demo a couple of options, and then move on.

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